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2023 Toyota Crown world premiere of four new models

Written by Daniel Andzhruov – July 18, 2022

Reviewed by Asaf Kedem

The Crown made its debut in 1955 as Toyota's first mass-produced passenger car built with its own in-house technology. The model has a DNA of 'innovation beyond borders' that led to the creation of the first independently developed luxury car in the early post-war period. That DNA has become emblematic of every subsequent Crown model over the past 67 years, constantly pursuing new values ​​that are one step ahead of the times.


In designing the new Crown, the development team carefully re-examined what a 'Crown' is. Then, as a result of their pursuit of the idea of ​​'Crown for a new era', they created four completely new models (pictured below).

  1. The Crossover introduces a new style combining sedan and SUV (first on the left)

  2. Sport provides exciting sports driving and easy handling (red)

  3. The Sedan has a new design (sedan), and

  4. The Estate offers functionality and space (yellow).


The whole new series will be introduced in about 40 countries and regions, starting from Japan in the autumn of 2022


Toyota will offer two hybrid powertrain options. Entry-level models will incorporate a 2.5-liter non-turbo four-cylinder engine with two electric motors for a combined output of 176 kW (236 horsepower), transferred to the wheel through automatic CVT (Continuously-Variable Transmission). The flagship option, HYBRID MAX System, goes for a 2.4-liter turbocharged engine and a rear eAxle. It will send the increased combined output of 254 kW (340 horsepower) to the wheels through a conventional six-speed automatic transmission.


Auto Trendy’s take:

These are some great results from Toyota premiering four new vehicles at the same time. Moreover, it is the company’s flagship model, a new hybrid system, and all at times of economic instability and uncertainty. To see the full beauty of the Crown, check out the official world premiere video.