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Audi in Formula 1

Written by Daniel Andzhurov – August 29, 2022

Reviewed by Asaf Kedem

Audi will participate in the most prestigious motoring championship on the planet. The premium brand will compete in Formula 1 from 2026 with a power unit of its own development. The project will be entrusted to Audi Sport, based in Neuburg on the Danube near Ingolstadt. For the first time in over a decade, a Formula 1 car will be built in Germany.

Audi announced the news of its participation at a press conference ahead of the Belgian Grand Prix at the Spa circuit. At the event, Markus Duesmann, Chairman of the Board of Directors of Audi AG, and Oliver Hoffmann, Board Member and Head of Technical Development, answered questions in the presence of Formula 1 CEO Stefano Domenicali and Mohammed bin Sulayem, President of the International Automobile FIA Federation.

"Motorsport is an integral part of Audi's DNA," said Markus Duesmann. "Formula 1 is both a global stage for our brand and a highly demanding development laboratory. The combination of High Performance and competition has always been a driver for innovation and technology transfer in our industry. With the new regulations, now is the right time to get involved. Because both Formula 1 and Audi pursue clear goals in the field of sustainable development."

The decisive factor behind Audi's entry is the drive to make F1 more sustainable and more cost-effective. The new technical regulations, which will apply from 2026, are based on electrification to a greater extent and on sustainable fuels. In addition to the already existing cost cap for teams, a cost cap for powertrain manufacturers will be added to the regulations in 2023. In addition, Formula 1 has set itself the ambitious goal of being CO2-neutral as a racing sport by 2030.

Auto Trendy’s take:

This is some great news from Audi. It is a great opportunity as well as an important responsibility for the company. The effect on the entire company will greatly depend on the performance within the world’s highest-level racing competition. To see that, we will have to wait a few more years, and until then, we will follow the developments and news around Audi and Formula 1.

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