Written by Thembani Magazi – November 23, 2020
Edited by Asaf Kedem
As it has often said in the brand’s evocative promotional materials, Bentley Motors does not believe in ghosts. What more haunting apparition is there than the shadow of a carbon footprint that ruins the creation of simplistic luxury? Unsustainable, destructive manufacturing practises are a thing of the past. New solutions are to be found to ensure that the automotive industry continues to thrive amidst a host of technical challenges. Bentley is a market leader on this front. In 2019, Bentley’s production facility in Crewe became the first luxury automotive factory in the UK to be certified carbon neutral by the Carbon Trust. As one of the foremost luxury car brands, Bentley has ushered in a set of bold new management goals for the year of 2020.
Bentley’s renewed, revamped corporate vision, simply titled Beyond100, seeks to reinvent all aspects of the brand to become end-to-end carbon neutral by 2030. The Crewe facility will continue to improve its environmental operations and by the end of this year, 2020. All suppliers are expected to have passed a sustainability audit in order to verify their credentials. This assures that Bentley’s partners are in compliance with the brand’s bold vision for the second century of their operations.
Bentley’s electrified future was previewed with the reveal of the all-electric EXP 100 GT concept car in its centenary year, which - much like the BMW i3 - also featured a multitude of sustainable materials incorporated into its design. Using materials like a faux-leather textile upholstery made from the byproduct of winemaking, Bentley has pledged to use only sustainably sourced materials throughout its current and next generation of cars.
The brand, iconic in British motorsports, has resolved to accelerate its journey towards electrification. Every model line at present date is offered with a hybrid variant by 2023, with the first all-electric Bentley model to be launched in 2025, The plan, it seems, is to exclusively offer plug-in hybrid and electric models in their range in 2026, thereby realising the goal of a range of exclusively battery electric vehicles by the year 2030.
Auto Trendy’s take:
I’ve been a fan of Bentley Motors since before I could label all the parts of an automotive chassis. I have worked in passenger vehicle sales at a luxury car dealership specialising in premium brands like Mercedes’ Benz, and can confidently say that Bentley has a lot of work to depose the current market hegemony. Mercedes-Benz and BMW are a dominant presence in global sales of the luxury sedan category. With the Carbon Trust certification, they are well on the way to being one of the definitive brands on the luxury car market. Its legacy as a bold visionary in sustainable operations is assured.