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BMW presented BMW i Vision Dee in Las Vegas

Written by Daniel Andzhurov – January 11, 2023

Reviewed by Asaf Kedem

BMW i Vision Dee is the futuristic mid-size sedan used by the automaker from Munich to share its vision of the future digital experience at the Consumer Electronics Show (CES) 2023 in Las Vegas. The name “Dee” stands for Digital Emotional Experience, which expresses the aim of the vehicle: create an even stronger bond between people and their cars going forward.


“With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations.”


Some of the features present in this concept vehicle are:

● BMW Mixed Reality Slider: allows the driver to decide on how much digital content they want to see on the Head-Up Display + dimmable windows

● Advanced BMW Head-Up-Display: a projection across the entire width of the windscreen

● A talking vehicle which can also “facially” express moods


Auto Trendy’s take:

After all the talk on virtual reality in the gaming world, and the gaming world within the automotive industry, it has been time that someone provides a virtual reality concept of a vehicle. Well, it is now here, and since BMW is releasing more insights throughout 2023, we are leaving you with the following video The Dee Movie | Meet the BMW i Vision Dee.

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