Written by Daniel Andzhurov – June 07, 2022
Reviewed by Asaf Kedem
When it comes to tire aesthetics, the focus often falls on the rims. But Continental's SportContact 7 now proves that tires can deliver exceptional behavior in terms of shape, function, and design. The tires won two of the most prestigious international design awards – the Red Dot Award: Product Design and the iF DESIGN AWARD.
The famous Red Dot Award for product design
In the "Search for Good Design and Innovation," the 48-member international jury of 2022 Red Dot expertly, individually, and comprehensively reviewed each of the products submitted from 60 countries for the Red Dot Award: Product Design. Awards were given only to those products that convinced experts with their exceptional design quality – including Continental SportContact 7. According to the jury, the awarded companies set new standards in the field of design with their products.
SportContact 7 wins among almost 11,000 products
The sporty ultra-high-performance tires also won this year's iF DESIGN AWARD. They were awarded in the discipline "Product," category "Automobile/Vehicle." The iF DESIGN AWARD is presented once a year by the world's oldest independent design institution, iF International Forum Design GmbH. The SportContact 7 tires impressed the 132-member jury of independent international experts, especially with their innovative form and function. And the number of candidates was high: Judges had to award the desired seal of approval among nearly 11,000 products from 57 countries.
Auto Trendy’s take:
We, at Auto Trendy, would like to express our congratulations to Continental AG on their design achievements. The company’s investments of time and resources have produced their deserved results which will inevitably increase the business fundamentals. In a time of challenging market conditions, we believe that the publicity from these awards will help Continental AG continue to grow in the coming year.