Ford becoming increasingly service-based

Written by Kfir Kedem – February 02, 2022

Reviewed by Asaf Kedem

Ford, the Detroit-based automotive giant, is shifting its focus to software and subscription-based services. This is all related to the company’s commercial electrification plan. With it, a ramp up of electric F-150’s is increasing to 150,000 trucks per year. Furthermore, Ford already has a considerably large fleet of electric transit vans.

Ford Pro is one of Ford’s newer services. With it, customers pay a subscription fee and in return they receive tools, software, and other solutions that will help maximize fleet uptime. All under one umbrella. Additionally, the American giant is supplying its own chargers. All arrows point towards Ford integrating all possible commercial electric vehicle solutions into its own in-house package.

Auto Trendy’s take:

Ford is not the first OEM to take this approach regarding its commercial vehicles. Headlines have been separately made about pretty much every single truck manufacturer in regards to providing similar solutions. It makes sense, in a world where technology is more connected and less maintenance would be needed (due to less components on an EV compared to a combustion engine vehicle), other income streams need to be developed. A subscription service also provides these companies with incoming revenue on a regular basis as opposed to only when the vehicle is purchased or maintained. Overall, this is a solid move by Ford.