Written by Daniel Andzhurov – March 29, 2022
Reviewed by Asaf Kedem
Nissan is firmly committed to a sustainable future and strengthening its position in the European market with the introduction of their new electrified range consisting of 6 models, which will be launched in 2022. Leveraging its extensive experience and leadership in electric vehicle development, Nissan is accelerating its transformation towards electric mobility with the brand's most exciting and comprehensive offering to date.
Following its decision not to invest in EURO 7, Nissan is stopping the production of vehicles with Internal Combustion Engines (ICEs) in Europe from 2023. Taking these bold steps, the company expects 75% of sales in Europe by 2026 to be of electric cars, and full electrification of the portfolio to be reached by the end of the decade. This announcement plays a key role in the implementation of the long-term development plan of the company, known as "Ambition 2030,” which we shared with you in a previous article.
The new range in general
With the new electrified range, Nissan provides more choices, more excitement, and more affordability than ever before. With the introduction of hybrid technology in the Juke, e-POWER in the Qashqai and X-Trail, and the launch of the all-electric Ariya, 2022 has become a turning point for Nissan in terms of electrified offerings to customers.
Auto Trendy’s take:
Nissan’s bold move to stop the production of ICEs altogether for its European customers is one to wonder about. Did they base this decision on the data they own about the wishes of their customers? Are they just risking it all by trusting their vision for the future? What are the results going to be of this choice? All questions will have to wait for now, only time will tell. Stay tuned!