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NVIDIA Drive: Defining the car infotainment standard

Written by Thembani Magazi – November 30, 2020

Edited by Asaf Kedem

The automotive cockpit will soon be almost exclusively powered by NVIDIA DRIVE. Hyundai Motor group has secured a partnership with the brand such that in 2024 all Hyundai, Kia and Genesis will be outfitted with the infotainment system. Furthermore, Mercedes-Benz has partnered with NVIDIA to create the first software-defined car, set to debut in 2024. The company has more than 370 partners in the DRIVE program, including major automakers such as Audi, Mercedes, Toyota, and Tesla. What is it that makes NVIDIA the reliable partner that carmakers are turning to for their in-vehicle AI experience?


The answer lies in their UX design. UX is interaction design. The process focuses on the ways in which users interact with the product. NVIDIA is known for their innovative solutions, having invented the GPU in 1999. A massive overlap now exists between computer science and automotive — the next era of computing— modern AI is bringing us self-driving cars that can perceive and understand the connected world. No wonder they (NVIDIA) are being tasked with bringing us the self-driving cars of the future in a safe, simple and user-friendly way. In accordance with some of the ten design principles laid out by Dieter Rams (German industrial designer and retired academic), their automotive UX is understandable, useful, long-lasting and thorough down to the last detail. NVIDIA DRIVE draws on these simple rules to define a product that’s proving to be a winning formula across the industry.


Auto Trendy’s take:

Automotive UX is helping our cars become safer and more of a digital experience. The human to machine interface is evolving in such a way that hopes to keep human passengers safe and in control. Artificial Intelligence as part of vehicle operation is here to stay. From automated vehicles to revolutionary infotainment we at Auto Trendy are curious to see where this technology will steer the industry in the years to come. Undoubtedly, we’ll be looking at this future through an NVIDIA powered product.