Updated: Jul 7
Written by Kfir Kedem - June 30, 2020
NVIDIA, the computer processing company, has been a partner of Daimler for some time. Daimler has recently released statements regarding the collaborative plan for future vehicles. By 2024, the entire Daimler fleet of new release vehicles will be equipped with NVIDIA DRIVE, NVIDIA’s automated driving software. This fleet has been referred to as Daimler’s next-generation Mercedes-Benz.
Although not yet fully autonomous, the next-generation Mercedes-Benz vehicles will be able to drive regular routes from address to address in an automated fashion and park autonomously. Daimler has stated that the main focus of this development is on the functional driving safety of the new cars.
One thing that really stuck out, is the software user experience. Users will be able to upgrade their car by purchasing upgrades and subscription style services. Additionally, the user interface allows users to purchase and download apps to use for their convenience and entertainment.
Auto Trendy’s take:
The shift from mechanical to electric power is well on its way in the automotive industry. With it comes the shift from hardware to software. Likely a positive strategic move, Daimler chose to partner with NVIDIA to develop software for vehicles. With the statements that were released by Daimler, it seems that the concept of a car is moving away from a driver’s mode of transport and becoming a user’s on the road entertainment system.