Written by Daniel Andzhurov – December 13, 2022
Reviewed by Asaf Kedem
On December 15 this year, Renault 5 celebrates its 50th anniversary and the company will offer the so-called “genR5” NFT (Non-Fungible Token) collection to pay tribute to the historical model. NFTs are digital certificates of unique records on the blockchain, which can be in the form of an image, video, sound, or others. The number of the NFTs to be released is 1972, which is the year the Renault 5 hit the market. Each of the 1972 NFTs available for sale will represent the Renault 5 with a 9-second video, including exclusive coverage and dynamic light and sound animation.
The genR5 collection is inspired by four legendary Renault 5 models:
100 electric Renault 5 NFTs, commemorating the 100 ground-breaking electric cars produced from 1972 to 1974.
160 units of Renault 5 Turbo NFT, for the horsepower under the hood of this hot hatch that symbolizes the sporty spirit of Renault
450 Renault 5 Le Car Van NFT matching the number of cars in this French-made, American-style limited edition
1,262 Renault 5 TL NFTs, celebrating a symbol of the revolution in the city car segment
On the R3NLT platform, https://nft.renault.com/, the public can follow news of the sale and sign up for important genR5 NFT purchase notifications. All holders of the genR5 NFT will be invited to co-create The Originals promotional merchandise, which will then be available in an exclusive limited edition collection.
Auto Trendy’s take:
Art has been having a focus on cars and vehicles long since, however, never in a digital form such as Renault’s NFT collection. The meaning of this is that people would now be able to hold a unique piece of art in the virtual reality which is obviously entering the automotive world as well. Is this the beginning of a new trend where everyone will have a “copy” of his/her own car on the web, or is it an unsuccessful project from the French automaker? Well, we can only wait and see how this develops further.