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Sony announced a new project with Honda at the 2023 Consumer Electronic Show (CES)

Written by Daniel Andzhurov – January 24, 2023

Reviewed by Asaf Kedem

Sony presented a new project with Honda at the 2023 CES in Las Vegas under the new brand: AFEELA. It is a concept vehicle representing the advancement development of the Vision-S 01, which is a previous concept from their collaboration.


The market launch for the AFEELA is planned for 2026. As a production car, the model will first appear in North America. All the most important information about the Honda and Sony project is in the following video: AFEELA | Concept Movie


Auto Trendy’s take:

More than two years ago, we shared with you the vision of Sony regarding the automotive world and cars in the article: Sony moving from TV screens to cars. Today, we start to see the first fruits of their investments. Starting with a whole new brand name takes Sony’s involvement in the car business to a totally new level. We are in the first row of this show and we cannot wait for the culmination, and for sharing it with you.

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