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Success despite the crisis! The Dacia phenomenon

Written by Daniel Andzhurov - July 26, 2022

Reviewed by Asaf Kedem

Shortages of components and products, rising prices, and an uncertain political environment are reducing new car sales. 1.2 million new cars were sold in Germany in the year's first half. This is a decrease of 11 percent compared to the same period last year. After the first quarter of 2022, the minus was only 4.6 percent.


Compared to the years before the coronavirus pandemic, 2018 and 2019: then in the first 6 months around 1.8 million new cars were sold.


The half-year result was increased by 45 percent

The biggest gainer among mass producers is Dacia. Renault's cheap brand makes even experts in the industry wonder. At the end of 2021, the rise is around 45 percent, corresponding to a market share of 2%. For June alone, the market share is 2.5%, which puts Dacia ahead of Citroën (1.7%), Peugeot (1.7%), and Mini (1.4%), approaching parent concern Renault (3.1%).


Auto Trendy’s take:

We, at Auto Trendy, would like to congratulate Dacia on their achievement in this challenging business environment. The arguments for this success might go a long way, but we know that the people at this sister brand of the Renault Group have been working hard. Nevertheless, one potential main cause for these results might be the fact that Dacia is the more economic option for fleet buying companies compared to most of its competitors, including Ford and Opel.