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The new PEUGEOT 308: 70% of PEUGEOT’s models are to be electrified in 2021
Written by Daniel Andzhurov – July 15, 2021
Reviewed by Asaf Kedem
Electrification is at the heart of PEUGEOT's strategy. As part of it, the new PEUGEOT 308 will offer two plug-in hybrid engines for its sedan and station wagon versions. By 2021, these new products will increase the electrification rate of the PEUGEOT passenger and light truck range to 70%. By 2023, 85% of the brand's models in Europe will be electrified, and by 2025: 100%.
The new PEUGEOT 308 HYBRID 225 e-EAT8 provides up to 225 hp from a 180 hp PureTech engine (132 kW) and a 108 hp electric motor (81 kW) combined with an 8-speed e-EAT8 gearbox (C0₂ emissions of 26 g/km and 100% electric mileage up to 59 km according to the WLTP protocol, which is being approved). At the same time, the HYBRID 180 e-EAT8 version is powered by a 150 hp PureTech engine (110 kW) in combination with the same 81kW electric motor and e-EAT8 gearbox (C0₂ emissions of 25 g / km and 100% electric mileage up to 60 km according to the WLTP protocol, which is in the process of approval).
"Electrification is at the heart of our Power of Choice strategy, which gives our customers the opportunity to choose the engine, whether conventional or electrified, that best suits their needs. The excellent sales of our electrified models show that in Europe this strategy is working. Globally, even in markets where electrification is in its infancy, we will use our portfolio of electrified models to stand out as an innovative premium brand. "Wherever we are, we want to be a real driver of progress," said Linda Jackson, CEO of PEUGEOT.
Auto Trendy’s take:
For the umpteenth time we are looking at how the need to keep our environment clean is changing the in- and out-side of all new cars. We, at Auto Trendy, agree that nowadays vehicles look more alive and intelligent than ever. They represent a whole new era in the automotive world which is a huge opportunity for some OEMs to improve on their competitive powers. It is unknown and mysterious; stay tuned and unfold the future together with us.
