Written by Kfir Kedem – March 23, 2022
Reviewed by Asaf Kedem
Daimler has multiple joint ventures that allow the German giant to penetrate global markets. The Fuso with Mitsubishi for light commercial vehicles is a great example. Another example is Daimler’s partnership with BMW for ride-hailing. As such, it should come as no surprise that the vehicle manufacturer has set up another joint venture to get into the North American school bus market.
The partnership is between Daimler and Thomas Built Buses. Thomas Built Buses is an extremely well established American bus manufacturer with over 100 years of experience. Together, the two have released the “Saf-T-Liner® C2 Jouley® Electric School Bus” – a fully electric yellow school bus.
Auto Trendy’s take:
Daimler is no stranger to joint ventures. The company repeatedly uses this strategy to grow the brand’s market share across multiple industries and countries. As is made clear over and over again in “Transportation Matters” – the Daimler CEO podcast – the main goal for the company is to increase market share. And this is a perfect way to do it.