Written by Kfir Kedem – January 26, 2021
Reviewed by Asaf Kedem
German-based ubitricity is an electric-charging company that makes electric vehicle charging more user-friendly. The name comes from ubiquitous electricity. Rather than going to a traditional fueling station or setting up an electric station at home, users are able to charge their cars through lamp posts in public areas. The electric grid already exists everywhere and ubitricity has identified lamp posts as the most convenient way to allow the most cars to charge at once. Their strategy seems to be to attach one socket per lamp for now.
There are currently several hardware solutions available from ubitricity. All of them take less than an hour to install, with no construction necessary. One of the solutions, “SimpleSocket,” is even mobile and can be moved around from lamp post to lamp post.
Shell, the oil and gas giant, has recently bought ubitricity and is getting into the electric energy market in full force.
Auto Trendy’s take:
At Auto Trendy, we have been publishing article after article about electrification. This trend is obvious and so rapidly growing, that any gas company should be worried. Shell has taken the correct decision in investing in a pivot into supplying electric energy. The technology that was invested in is quite exciting as well, and ubitricity could create a future in which charging stations no longer exist, and cars are charged anytime they’re parked, at the driver’s convenience.